Synopsis Draft #1
Title: How to manage customer’s long waiting times at restaurants Introduction This report will address a service delivery issue within Singapore’s Food and Beverage (F&B) industry. The team will explore the methods of how the restaurant staff can further manage the guests’ needs and expectations during peak meal periods. Workplace Context Singapore is ranked as the top Asia country with the greatest developed food markets. According to the Singapore Statistics Household Expenditure Survey, average monthly per capita food expenditure in Singapore is $220, due to the high disposable income (Department of Statistics Singapore, 2014). With the tendency for a household to dine-out due to the convenience of food selection and availability, household expenditure of eating out rose from $470 in 2003 to $760 in 2013. Zooming into the expenditure on food services in restaurants, the number of cafes and pubs have also increased from 22 percent in 2003 to 27 percent in ...